Internet And Print Journalism Essays - New Media, Internet Marketing

Internet And Print Journalism The differences between the Internet and Print Journalism are clear immediately upon glancing at either of the two. However, to truly understand the differences you must study each carefully. I will briefly explore the differences between Newsweek and it's printed counterpart, and Entrepreneur magazine vs. entrepreneurmag.com. These magazines are very different in content and supply good examples of different features that exist in a technological vs. a print environment. I will compare the differences between the two in three areas; 1.Content 2. Advertising and 3. Useablity. Content If you were to put any print magazine next to your computer monitor you would immediately notice a difference. A difference not only in the format the material is set up, but a difference in the actual content its' self. Newsweek is a magazine that delivers the news. One would assume that news is news, and if it is printed one way in the magazine it should be the same online. This is not true. Newsweek is a magazine that is released weekly, yet in e-commerce business moves at the "speed of thought" (Bill Gates). This means that Newsweek must update their web site daily and sometimes hourly. This makes a magazine that would seemingly follow the same pattern, very different. News in print may not be the same as "e-news". Entrepreneur magazine is a magazine that helps the small businesses of America. They are very crafty in using bright colors that will grab potential buyers attention at the newsstand. This creates a problem for their online business. Whenever you have lots of colors or graphics your page will not load quickly. This means that what works in print will not work for their e- magazine. They have to rely on good spot graphics and headlines to attract attention. They do not do this very effectively. From looking at their web site you will see that they have had a hard time crossing over from print to the Internet. Advertising Advertising is essential in both print and web business because it is a main source of income to any multi-media company. Newsweek sells pages and pages of ads in their magazine. These are well done color ads which are designed to attract the attention of the reader as they flip through the magazine. On the Internet site Newsweek chooses to place banner ads in the middle of the text page (bad placement). The difference is that advertising on the Internet is much more personable. Thanks to little mechanisms called "cookies" the ads you see on the Internet site become personalized. These cookies tell a database sites to which you have previously logged on. In a fraction of a second you receive personal advertising that you never would have seen in a print ad. Entrepreneur does the same thing. You are receiving advertising that fits your wants and needs and all at a fraction of the cost to advertisers (who generally pay about 1 cent per hit). This is an advertisers dream and is a noticeable difference between the two forms of media. Useablity The term useablity seems to deal only with the Internet side of the two forms of media. This is a misconception. It is not uncommon to look for a certain story in a magazine in the table of contents. This is print useablity. Online useablity is undisputably better. Both sites have a type of search mechanism so that if you are looking for a story on Bill Gates you are not limited to one issue. This may be the greatest advantage in having an online version of a magazine. No longer is the user limited to the one issue recently purchased. Stories are at the users fingertips no matter when they were written. People have different views on what the roles of print magazines will be in contrast to online magazines in the future. Some magazine companies choose to downplay the Internet and the role it will take in regards to their industry. Neil Postman, a well known philosopher of New Media Technologies states that "when we begin relying on the Internet for all of our news and information we will turn into a nation of zombies". I think that Bill Gates and many others would disagree. The differences are great and companies must adapt to those differences in order to be successful.

Preposition Fr Explanation and Examples

Preposition Fr Explanation and Examples How would you translate the following sentences into German? This is for you.He decided not to do it for safety reasons. Fà ¼r often translates into for but for does not always translate into fà ¼r.If you literally translated the above sentences as 1. Das ist fà ¼r dich. 2. Fà ¼r Sicherheitsgrà ¼nden hat er sich entschieden es nicht zu tun, then only the first sentence is correct. Though the second sentence is perfectly understandable, it should be written instead as follows: Aus Sicherheitsgrà ¼nden, hat er sich entschieden es nicht zu tun.Why? Simply put, fà ¼r often translates into for but that isnt always so vice versa. Once again, another caveat to not translate word for word.The main meaning of fà ¼r, as when stating to whom or something is intended for, stems from the old High German word furi. This meant in front - a present for someone would be placed in front of them. Other Meanings of Fr Here are several examples of the main uses and meaning of  fà ¼r: Stating to whom or what something is intended for: Diese Kekse sind fà ¼r dich. (These cookies are for you.)When stating for a quantity: Sie hat diese Handtasche fà ¼r nur zehn Euro gekauft. (She bought that purse for only ten euros).When indicating a time span or specific point in time: ich muss fà ¼r drei Tage nach Bonn reisen. (I must go for three days to Bonn.) Some expressions with fà ¼r are likewise directly translated into expressions with for: Fà ¼r immer - for alwaysFà ¼r nichts/umsonst - for nothingFà ¼r nchstes Mal- for next timeIch, fà ¼r meine Person - as for meDas Fà ¼r und Wider - for and against Take note: Fà ¼r is an accusative preposition, so it is therefore always followed by the accusative. For in German Heres the tricky part. Depending on the nuances of for in a sentence, in German it can also be translated as follows: Aus/wegen/zu: when describing the reason why; its purposeAus irgendeinen Grund, wollte der Junge nicht mehr mitspielen - For some reason, the boy did not want to play with them anymore.Viele Tiere sterben wegen der Umweltverschmutzung - Many animals die because of pollution.Dieses Fahrrad steht nicht mehr zum Verkauf – This bicycle is not for sale anymore.Nach/zu: towards a physical destinationThis train is leaving for London – Dieser Zug fhrt nach London.Seit: When describing the duration of time since something has occurred.Ich habe ihn schon seit langem nicht gesehen. I havent seen him for a long time! Above are just some of the more popular prepositions that for can be translated into. Also, keep in mind that these translations arent necessarily reversible, meaning just because sometimes for can mean nach, that doesnt mean that nach will always mean for. When it comes to prepositions, it is always best to first learn which grammatical case it goes with and then to learn popular combos (i.e verbs, expressions) these prepositions occur frequently with.

JUVENILE JUSTICE Essay Example | Topics and Well Written Essays - 750 words

JUVENILE JUSTICE - Essay Example It is also important to note that the procedure and organization found between the adult and juvenile court systems vary greatly (Snyder, 2001). In Alabama, after committing the crime, Juveniles are detained as compared to being arrested. A petition is drawn up next whereby the juvenile court’s jurisdictional authority over the detained individual and offense serves the minor’s family as notice and offers the basis for the convergence of the court, and acts as the official document for charging. The juvenile’s case is adjudicated, once it is in court, and a disposition is passed. The governmental Act that entails Freedom of Information access to everyone means that the adult records can be viewed by anyone, whereas, juvenile records are considered as sealed documents. This measure is meant for protecting the minors so that their single mistake in life does not become a barrier throughout their life. Juvenile records may be expunged once the minor offender reaches 18 years provided they meet the set state criteria. In addition, unlike the adult court procedures the juvenile courts proceedings are far less formal. The least detrimental options often form the main basis for a juvenile case disposition. Therefore, the parents’ patriae legacy remains clear (Mays & Winfree, 2000). Juvenile dispositions use of indeterminate sentencing is often a constant source of controversy for the juvenile courts. Under this sentencing, the judges are given power to determine and decide the type of sentence that will be carried out. Juveniles, in such cases, are watched during their detained periods and only when the judge completely considers them fully rehabilitated, then they can be released. This arrangement, according to critics, allows the judge to have too much discretion, and therefore should not be considered as a detrimental punishment. The three main ways that a court is typically

Romantic art movement and Science Essay Example | Topics and Well Written Essays - 1250 words

Romantic art movement and Science - Essay Example During this movement, reactions leveled against the philosophy of enlightenment increased. This philosophy established its grounds on coherent thinking, pragmatic evidence, and science in general. Romantics revolutionized the ideas of science by admitting that reason and rational thinking was not enough to establish certain ideologies about life and its great mysteries . Some of these mysteries, however, were uncovered through means of intuition, creative thinking supplemented by imagination, as well as emotion. Nature was applied in a wide sense to uncover mysteries of the mind, spiritual learning, and other self-discoveries. It was during this time that the renowned famous poet Samuel Taylor quoted, â€Å"Just like a shark, I shall attack Chemistry.† The scientific discoveries that were made during this era inspired more artistic works from various great artists. The Romantics based their life on the freedom of expression, spirituality, and to some extent deep feelings . The se three virtues may have arguably acted as a barricade to the negative effects of industrialization that were dehumanizing. The Romantic Art Movement exalted the potentials and values of the human race. Various artists incorporated the features of this era into their work. Most of the great artist did not regard rationalism to characterize this particular age. They also rejected rules that were based on the neoclassical school of thought. Some of the artists including the baroque artists visualized their artworks to inspiring emotional responses.

Mental Health Nursing Care Essay Example | Topics and Well Written Essays - 250 words

Mental Health Nursing Care - Essay Example These thoughts and feelings affected my behavior by making me more irritable towards them or thinking general thoughts about them – that people with mental behavior are to be ignored or discounted by society. I hope to be proven wrong in all my thoughts, feelings, and attitudes about the mentally ill. I hope that I would be given a reason to change these perceptions. After watching the DVD, I was changed significantly in all my perceptions, feelings, attitudes, and my future behavior towards mental illness and the mentally ill. I now know that I was wrong to think, feel, and behave the way I did about the mentally ill. I now know that the labels society places on those who have mental illness may sometimes be wrong and that our beliefs about people with mental illness may be (and sometimes is) wrong. I also believe now that people with mental illness can actually function well in society and can contribute significantly to normal societal functions and activities. I am happy to have been proven wrong in my perceptions about mental

Apple lnc

Apple lnc Apple lnc, is an American multinational corporation that designs and manufactures consumer electronics and computer products. The companys well-known products include the Macintosh computers, the IPod and the iPhone. This company was established in Cupertino, California on April 1, 1976. On January, 1977, the company had been incorporated as the name called Apple Computer, lnc. for over 30 years. The company have decided to change their companys name to Apple lnc.. Apple lnc. operates more than 250 retail shops in nine countries and an online store. It has about 35,000 employees in the whole world and had worldwide annual sales of $32.48 billion dollars at the end of the year 2008. (Seekingalpha.com,2009) According to the research in 2009, Apple lnc. has a high market share for about 7.96%. (www.apple.com ,2009) 1.2 Theory Product: Business must make sure that their products are meeting the needs of their customers. Their product must be suitable for their customers. (HALL,D, et al, P75) Price: The pricing policy that a business chooses is often a reflection of the market at which it is aiming. Prices will not always be set at the level which will maximize sales or short-run profits. (HALL,D, et al, P75) Promotion: There is a number of promotional methods a business can use including above the line promotions. (HALL,D, et al, P75) Place: This refers to the means by which the product will be distributed to the consumer. (HALL,D, et al, P75) Market segmentation: Breaking down a market into sub-groups with similar characteristics is known as Market Segmentation. (HALL,D, et al, P75) 1.3 Aims Fortunately, the report will recommend the theory of Marketing and Business. Thirdly, the next purpose of this report is to try to explain one of the ads for IPod.(Figure 1) Then, this report is going to investigate why the Ads has been product like its style and type. According to this report, the writer is going to state how this Ad work in the market. Finally, the final goal is to predict the future development of Apple lnc. 3. Findings 3.1 Color First of all, it is clear that there are many different background colors in IPods ads, such as pink, red, blue and yellow. It is a random color for the background in all of the IPods ads and the color will never changeless. On the basis of this ad, the background color is pink, a color which is very romantic. 3.2 Spokesman IPods ads never use the same spokesman. The person in the ads are always in black whether they are men, women or children. In this ad, there is a pretty girl in the ad who is in black and this become another selling point. The consumer will never find out who the man or woman is because it is in black. 3.3 Production This is an ad for IPod nano, which is one of the most important product in Apple lnc. IPod nano is a MP3 which is very small and fashion. Thus, in their ads it is always a white IPod nano in the spokesmans hands or pockets. Therefore, black and white become a contrast color so that it can be easy to see that the colors of IPod and person are completely different from each other. Consumers can see different person with different IPod nano, but not other MP3 or MP4. 3.4 Catchphrase The catchphrase for this ad is, The best just got better. 3.5 Price According to the internet, the price of IPod nano is higher than other MP3s. For an 8GB IPod nano, it will cost the consumers $149 dollars or more than 1000 yuan and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US) 4. Discussion 4.1 Color According to Color Wheel Pro See Color Theory in Action, Red is the color of fire and blood, so it is associated with energy, strength, power, determination as well as passion desire and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. Red also brings text and images to the foreground. Pink is a color which is an embranchment of red, it means signifies romance, love, and friendship which is denotes feminine qualities and passiveness. (Color Wheel Pro) This ads background color is pink so that consumers can notice that this production is filled with energy and power which is very suitable for the youth. Contributed to there are many kinds of background color, the place can change to every kind of places. Every color represents a place, which means that the consumer can use the IPod nano anywhere and anytime they like. 4.2 Spokesman Spokesman, definition from Ansewers.com, Spokesman is a man who speaks on behalf of another or others. (Spokesman, Dictionary) Consumers can not recognize the spokesman in this ad because she is in black. The company does not care about whether the spokesman is famous or not because their propagandistic main point is their production, IPod. The black color stand for every kinds of person can use IPod. There are no circumscriptions whether the consumers are old or young, boy or girl. It means that everyone can use IPod anyplace. 4.3 Marketing mix 4.3.1 Price According to Business Studies (Hall, D et al), Price will not always be set at the level which will maximize sales or short-run profits. It means that IPod should have different of prices level for the consumers to buy. The price can not be the same because every consumer has their own demand. The demand will decrease if the price never changes or the product is always the same as before. Compare with other MP3s, IPods price is higher than other products. According to store.apple.com, for an 8GB IPod nano, it will cost you $149 dollars and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US) The price urge IPod to be the best brand in MP3. Relative to other MP3s in China, it can be easy seen that the price is very high so that it become valuable production in China. 4.3.2 Place According to Business Studies (Hall ,D et al), Place refers to the means by which the product will be distributed to the consumer. The main idea in this Ad depend on consumers is able to use IPod nano everywhere. The size and weight become the superiority of IPod which is better than any other MP3. The Ad show this idea from the place where the consumers put their IPod in. 4.3.3 Promotion According to Business Studies (Hall ,D et al), there is a number of promotional methods a business can use including above the line promotions. The Apple lnc. dose the same work on promotion as other companies. Sometimes they hold sales promotion in retail space, therefore, it become a chance to get sponsorship for their advertising. Sale promotion is a function which the consumers prefer to attend because they will buy products in low price. Sales at the expense of profits is a good way to make profits. 4.4 Catchphrase The catchphrase for this ad is, The best just got better. This is a sentence which is short but deep thinking. The word best and better can be easily change in to anything as the company like. The consumers become able to put more interest in the product which the company what to sell. 5. Recommendations To summarize, This Ad is suitable for IPod because of its exquisite idea. Based on the above discussion, IPod will become the youths first choice because its fashion and superiority. The fact have proved that Ipod is now the best mp3 for the youth. Never theless, if the company do not compare with others, its lifecycle will be end. Apple lnc. is reviving by brought up new products and changing target market. From different kinds of Ipods, it definitely shows that expand target market is very necessary for every company. The Ad has play an important role in attracting consumers and increasing market share. Because of its superiority Ad, IPod has become one of the best MP3 in the world. However, the developing market are never fully explored in a short period of time, it is still a good chance for Apple lnc. to expand their company size and making good advertisement might be a good choice. In a word, there is a good way for all the company to expand themselves and the target market. 6. References http://seekingalpha.com/article/115797-apple-inc-f1q09-qtr-end-12-27-08-earnings-call-transcript?source=front_page_transcriptspage=-1 (access at 2009) http://www.apple.com/pr/library/2008/10/21results.html (access at 2009) http://baike.baidu.com/view/14874.htm (access at 2009) http://store.apple.com/us/browse/home/shop_ipod/family/ipod_nano?mco=MTAyNTQzMjM (access at 2009) http://www.answers.com/topic/spokesman (access at 2009) Hall, D., R, Jones, C. Raffo, A. Anderton (2008 4th p75), publication: British Library Cataloguing

Technology and the Rainforest :: essays research papers

With all the technological advancements, the rain forest has been greatly effected. Not only have the trees been cut down but also there have positive aspects to the technology concerning this precious resource. Peter White, a chief writer for National Geographic magazine once said, " The tropical rain forest may well be nature’s chief liberty of experience from which all of humanity can learn, not only how to do things but also what a vast variety of things may be possible"(24). We all can learn from this for, the rain forest is a key to our environment and with all the technology destroying it and barely replacing it we all should think about what is happening and what can be done to save it. With the great progression of technology through this century the rain forest has rapidly been destroyed. Being the home of nearly 50% of all species, the rain forest is a resource that should and must be saved. It is once thought that the tropical rain forest once spanned the great space of 1.5 billion hectares. But as the time goes on slowly that number diminishes. In the year 2000 it is theorized that there will only be 900 hectares left on this world (Palmer/4). Even though there is not any rain forest in the United states, the rain forest greatly effects us in ways not known to all. Many medicines are found in the rain forest and many of them treat common diseases. Malaria for example is a disease that has it’s treatment coming from quinine, taken form the cinchona tree in Peru. Also when you have surgery, d-tarbocuranine is greatly relied on as a muscle relaxer. It is made form curare, derived from an Amazonian liana (Palmer/23). This research shows that the m! edicinal aspect of the rain forest is definitely needed for the advancement of technology itself. Much of the new technology being made in the times that we are living in now, relies on the rain forest. The packaging in which all the new stereos and CD players are shipped, come from the trees. These trees are cut down into small pieces to make cardboard for the selfish needs of humanity (White 28). A massive amount of women have been on birth control and one of the major components of the pill is diosgenin. This is made from wild yams found in Mexico (Palmer 23). This draws the conclusion that the technology that we have now might not be as advanced with out the rain forest. But at the same time the technology that we are developing are having the adverse effect on the source of the advancement. Rain forest depletion is a real problem in the world