Capturing a market - product development Essay Example | Topics and Well Written Essays - 3750 words

Capturing a market - product development - Essay ExampleThere has been news just about inferior quality of Chinese products, harmful Chinese products, chinas conflict with Tibet, contaminated liquor, etc.In its aspiration to be a global marketer, china ask to strategise its move so that it appears as the strongest contender across the globe. It needs to establish a positive and congenial brand equity with conscious efforts to undo the tarnished image. chinaware as a brand is very popular with the world. There is no dearth of FDI in the country. Even amidst economic crises, China expects a drop of notwithstanding 10% as far as FDI is concerned. gum olibanum there is immense brand awareness and china is viewed as a market with huge potential. Thus the attitude of the customer is positive. China now needs to create brand knowledge and a positive perception of ethics and behaviour.China is known to be a conservative society and it maintains a particular code of conduct with regards t o business practices. It offers talent as far as skilled workers is concerned, cheap jade for production, raw material at competitive prices and great entrepreneurs. They are a closely bound society and Chinese expatriates take care of development in the country, the Chinese talent is spread across the world and occupy high levels in organisations.A. Designing marketing strategyA well designed and on the button marketing strategy will generate brand awareness and brand associations, thereby effecting consumer knowledge in a positive manner.A. Showcasing China Participate in expositions and showcase china as a tourist destination, industrial destination, HR destination, investment destination, etc. Alongside convince about the ethical practices and the approaches Chinese lease in various situations. Any negative news should be countered through creative ways.B. Establishing China as a quality producer- Reposition China faces the brunt of the buyers on the grounds that the product though cheap does not last long and is beyond repair most of the time. Its about time this perception is changed. Technological publicity should be followed and quality products should be manufactured and exported to the global markets. In doing this of course the price competitiveness will have to be maintained.C. Investments in R & D Research and development initiatives will alter chinas image as a market that imitates and makes the products at a cheaper cost. It should design and manufactures some trade marked products so that there is a change in the perception.D. Public Relations To rebut a few charges against few industries for instance baby food industry, china should wanton in heavy P R exercise stating facts and coming up with clarifications. Through P R it should also initiate write ups and articles in early(a) countries stating strengths of brand china, its new initiatives, new products, etc. E. Communication strategy A communication strategy should be adopted each yea r with specified schedule which gives guidelines to all the involved personnel on what